Poster; It is cooler below, by Frederick Charles Herrick, 1926

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Main details

Main details for this item.

Reference number	1983/4/2030
Description	This poster was commissioned by the Underground in 1926. Frederick Charles Herrick's bold design was issued in the summer. It promotes the Tube as a cool and comfortable means of travelling while the weather is hot. A complementary poster was issued in the winter declaring 'It's warmer below'.
Artist	Frederick Charles Herrick
Dates	1926
Collection	Posters
Object type	Poster
Print code	984.2000.7.26
Location	Covent Garden
Topics	Weather Summer London's transport system
Completeness	88% 88% ?

• Physical description

  Dimensions

  Attribute	Value
  Height	1010mm
  Width	625mm
  Descriptive size	Double royal

  Colour

  Attribute	Value
  Colour	Black Orange Blue Yellow

  Item content

  Attribute	Value
  Object title	It is cooler below
  Text	The Underground's The Only Spot For Comfort When The Days Are Hot It Is Cooler Below Underground

• People involved

  Role	Person(s) involved
  Artist	Frederick Charles Herrick, 1926
  Printer	The Baynard Press,
  Publisher	Underground Electric Railway Company Ltd, 1926