Posters

Poster; Where it is warm and bright, by Verney L Danvers, 1924
Simple name : Poster
Date : 1924
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/1705
Size : H 1016mm, W 635mm
Print code : 1366.1000.20.8.24
Publisher : Underground Electric Railway Company Ltd : 1924
Printer : Vincent Brooks, Day & Son Ltd
Descriptive size : Double royal
Content text : WHERE IT IS WARM AND BRIGHT UNDERGROUND
Additional information : This publicity poster was published by the Underground in 1924. The painting, by Verney L Danvers, depicts a City street scene at night. As hazy dark figures make their way through the thick winter's fog, the only prevailing light comes from the bright red Underground symbol. The familiar sign shines through the mist, inviting passengers in 'where it is warm and bright'.
Title : Where it is warm and bright
Colour : Brown
Related person
  • Verney L Danvers
Record completeness :
Record 84% complete

Related items

By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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