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Cap badge; "winged wheel" type, as issued to London General Omnibus Co, circa 1910

Main details

Main details for this item.
Reference number
1990/96
Description
This 'winged wheel' device was first used by the London General Omnibus Company (L.G.O.C.) in 1905. From 1910 it was also used for cap badges like this one. It superseded a brass badge in the form of the word 'General', the term used when referring to the L.G.O.C. The winged wheel of Hermes is a mythological symbol associated with safe travel. The device was first used on the sides of motorbuses and in the publicity material and is an early forerunner of the modern roundel logo.
Manufacturer
Dates
1909
Collection
Object type
  • Cap badge
Location
Topics
Completeness
74%