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Manual; How to use the London Transport Corporate Identity, 1990

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Main details

Main details for this item.
Reference number
1998/98553
Description
Booklet detailing how to use London transport corporate identity, including the use of New Johnston typeface, and which of its 9 iterations would be appropriate for various tasks. With an in-depth look into New Johnston Bembo and Medium- the two new typefaces. How to use headings with text, spacing between letters when used in the logotype. The document highlights that New Johnston medium alone can be used on London Transport corporate identity.
Publisher
Dates
1990
Collection
Object type
  • Manual
Location
Completeness
100%

  • Physical description

    Dimensions
    AttributeValue
    Height
    297mm
    Width
    210mm
    Item content
    AttributeValue
    Object title
    How to use the London Transport Corporate Identity
    Design
    AttributeValue
    Material
    Paper

  • People involved

    RolePerson(s) involved
    Author
    Jeremy Rewse-Davies, 1990
    Publisher
    London Transport, 1990

  • Associated companies, people and places

    Company
    AttributeValue
    Company
    Banks and Miles, 1990
    London Transport, 1990