Posters

Poster; A new view of London; Hackney Empire, by Paul Catherall, 2007.
Simple name : Poster
Date : 2007
Collection : Posters
Object location : Acton Depot
Reference number : 2007/11817
Size : H 1016mm, W 635mm
Publisher : Transport for London : 2007
Descriptive size : Double royal
Content text : A new view of London; Hackney Empire Copies of this poster are available from London Transport Museum, Covent Garden Piazza C Transport for London
Title : A new view of London; Hackney Empire
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Record completeness :
Record 79% complete
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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