Posters

Poster; Join the army today, unknown, 1915
Simple name : Poster
Date : 1915
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/577
Size : H 998mm, W 625mm
Print code : 24.1000.22.1.15
Reproduced in : London Transport Posters. A Century of Art and Design, edited by David Bownes and Oliver Green, Lund Humphries, 2008
Publisher : Underground Electric Railway Company Ltd : 1915
Printer : Dangerfield Printing Company Ltd
Mode : Tube
Descriptive size : Double royal
Content text : UndergrounD Join The Army To-Day Tomorrow Tomorrow But Not To-Day Say All Slackers What Are You Doing For King And Country. Do It Yourself
Additional information : This recruitment poster was published by the Underground during the First World War. It aimed to encourage passengers and staff to enlist by highlighting the crucial war work of the army and navy. In contrast, the civilian is represented as a 'slacker'.
Title : Join the army today
Colour : Green,Beige,Brown
Related person
  • Unknown
Record completeness :
Record 86% complete

Related item

The Underground Group, and later London Transport, produced a wide variety of public information posters during the First (1914-18) and Second (1939-45) World Wars. The majority of wartime posters advised staff and passengers on emergency rules and regulations. Others were more overtly patriotic, often focussing on the valuable war work undertaken by transport employees. Some First World War Underground posters even urged onlookers to enlist with the armed forces. During the Second World War, posters were also used to explain tube 'etiquette' to the vast numbers of war workers and servicemen using the underground for the first time.
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There was a marked difference between 'propaganda' posters produced by the transport companies during the two wars. Those published by the Underground Group in the Great War (1914-18) presented the conflict as an idealised struggle and urged men to enlist. LT's war posters (1939-45) stressed the individual's role in helping the war effort at home, reinforced with examples from history and the Blitz In both cases, the approach taken reflected the wider poster campaigns of the British government
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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