People

David Booth
Simple name : Person: artist
Collection : People
Reference number : 2005/5273
Fullname : David Booth
Biography : David Booth worked for the Agency The Fine White Line. This poster earned a place in Campaign's list of the top 100 posters of the twentieth century. As Elizabeth Ewell wrote in her essay on 'Post Modernism and the Sophisticated Consumer, this poster '...epitomises Post-Modernism's ability to take a familiar image, in this case Harry Beck's world famous Underground Journey Planner Map, and twist it with wry humour to mean something entirely different. The Underground has for years been known as the Tube, and the very double-entendre of seeing the famous lines drawn out, pop-art style, with a Tube of paint is something which immediately catches the eye. This shows us that Post-Modernist design is not merely about being representational, as many poster designs of the past were, but witty, innovative and compelling. It allows the sophisticated consumer to be drawn - and that is what we require today, to be drawn ­by the quirkiness of the piece, and its success as design was proven by the volume of visitors to the gallery while the poster was up'.
Role : Artist
Education :
  • Norwich School of Art : 1983-1986
Employment :
  • Designed posters for London Transport : 1986
Record completeness :
Record 36% complete

Related item

The front of the Museum

Visiting

COVID-19 update

London Transport Museum is closed. But for as long as we can we’ll bring you inspiring content and keep our education work going. Thank you for sticking with us!

Find out more

Bundle of products inspired by sporting posters

Shop

Fathers day gifting

From moquette socks to mugs and clothing inspired by Dad's favourite sports, we've got a great selection of Father's Day gifts at our shop! 

Shop now

3 posters with wartime transport workers

Collections

Object of the month

'Seeing it Through' was a series of posters commissioned in 1944 which commemorated the everyday acts of heroism by civilian workers during the Second World War.

Discover