Simple name : Person: artist
Collection : People
Reference number : 2005/5273
David Booth worked for the Agency The Fine White Line.
This poster earned a place in Campaign's list of the top 100 posters of the twentieth century.
As Elizabeth Ewell wrote in her essay on 'Post Modernism and the Sophisticated Consumer, this poster
'...epitomises Post-Modernism's ability to take a familiar image, in this case Harry Beck's world famous Underground Journey Planner Map, and twist it with wry humour to mean something entirely different. The Underground has for years been known as the Tube, and the very double-entendre of seeing the famous lines drawn out, pop-art style, with a Tube of paint is something which immediately catches the eye.
This shows us that Post-Modernist design is not merely about being representational, as many poster designs of the past were, but witty, innovative and compelling. It allows the sophisticated consumer to be drawn - and that is what we require today, to be drawn by the quirkiness of the piece, and its success as design was proven by the volume of visitors to the gallery while the poster was up'.
- Norwich School of Art : 1983-1986
- Designed posters for London Transport : 1986