Press advertisement; "Routemaster", on page 68 in the 1956 volume of press advertisements, reproduced in Institute of Transport Journal, May and June 1956
Main details
| Reference number | 1999/38313 part 68 |
|---|---|
| Description | This advert, Routemaster, introduces London Transport's prototype new bus. It explains that buses have changed in size and shape throughout the last 100 years but have gradually evolved to take advantage of technical advances. The new Routemaster experimental model was introduced on Route 2 between Golders Green and Crystal Palace. Although it is similar in appearance to its predecessor the RT, it is revolutionary in its construction. It is built of aluminium alloy and has no conventional chassis, so is strong but also lightweight. The first production models were introduced in 1959, and production continued for nearly ten years. |
| Printer | |
| Dates | 1956 |
| Collection | |
| Object type |
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| Print code | 6C187 |
| Completeness | 72% |
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Physical description
Dimensions Attribute Value Height 205mmWidth 70mmItem content Attribute Value Object title RoutemasterText In the last 100 years London's streets have seen a fine variety of shapes and sizes of bus. Each successive type has been evolved in hte light of experience gained, each has taken advantage of technical advances...
...ROUTEMASTER, the prototype of the London bus of the future, which recently went in to experimental service on Route 2 between Golders Green and Crystal Palace.
Although it is in appearance not unlike its predecessor, the Routemaster is revolutionary in construction...
If you happen to meet its prototype, and have any comments on its suitablility and efficiency, please write to the Public Relations Officer... -
People involved
Role Person(s) involved Printer , 1956Publisher London Transport Executive, 1956