Artwork

Poster artwork; Esher, by Clive Gardiner, 1937
Simple name : Poster artwork
Date : 1937
Collection : Artwork
Object location : Acton Depot
Reference number : 1986/47
Size : H 770mm, W 610 mm
Title : Esher
Colour : Brown,Pink,Green
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Record completeness :
Record 75% complete

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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