Every Story Matters - Discover TfL's Pride roundels

May Half Term: Routes and Roundels

Fuel your imagination at our Festival of Curiosity this half term as your family enjoy curious and creative problem-solving challenges and meet real-world engineers. Follow our STEAM-inspired family trail, join an interactive workshop or storytelling session, and much more!

Down Street: Churchill's secret station

Experience the Railway Executive Committee’s bomb-proof headquarters during World War II, the warren of tunnels where Churchill sheltered.

Plan your school visit

Find the information you need to plan and book your visit to London Transport Museum in Covent Garden or the London Transport Museum Depot in Acton, west London.

Hammersmith station sign in the colours of the rainbow flag — Dan's Pride roundel at Hammersmith station

In 2021 Transport for London (TfL) reached out to colleagues and luminaries across the LGBT+ London community, inviting them to design their very own Pride roundel. This was at a time when we were coming out of a national lockdown and Covid was impacting us all in many ways. The Pride in London Parade had been cancelled for the second year in a row leaving a big gap in the LGBT+ calendar which was previously given over to commemoration, celebration, and expression.

A station sign at Caledonian Road station in the colours of the rainbow flag with words Oscar Wilde surrounding the station name — Amy's Pride roundel at Caledonian Road station

Taking Pride

We wanted our message to go beyond flags and put people and their stories at the heart of Pride 2021. The themes for the creative centred on London, Hope, and New Beginnings. We asked our designers to be bold, brave, and have fun with their designs. Using colour, photography, iconic elements from TfL’s design history, and most importantly bring their own story, personal style, and character into the creative.

Roundel at Caledonian Road station with the word courage instead of the station name — Edwin's Pride roundel at Caledonian Road station

The LGBT+ luminaries who created the Every Story Matters roundels are:

Tim Dunn; Historian, Geographer, and Broadcaster
Amy Lamé; Night Czar, Office of the Mayor of London
Marc Thompson; Activist, Director of The Love Tank (Marc co-created his artwork with Designer Richard Kahwagi and Photographer Ajamu X)
Dan Vo; Museum Educator

TfL Staff who created Every Story Matters are:

Edwin; Customer Service Assistant
Jack; Assistant Project Manager
Joseph; Planning Manager
Paul; Fire Engineer
Sarah; Analyst

Station sign at Vauxhall station with the words out and about instead of the station name — Jack's Pride roundel at Vauxhall station

We are incredibly proud to have been part of this special collaboration which saw each of these impactful designs installed across the TfL transport network. Each designer also shared their stories and inspiration alongside their roundel which tells the individual narrative behind each design.

Station sign at Brixton with a poem instead of the station name — Marc's Pride roundel at Brixton station

We are grateful to our colleagues at London Transport Museum for taking the designs into their collection and displaying them for the duration of LGBT+ History Month and beyond, until 31 March 2022.

To find out more about the stories and the people behind some of the ‘Every Story Matters’ roundel designs, please watch the following short films with some of our LGBT+ designers, Tim Dunn, Amy Lame and Marc Thompson.