Poster; We Won't Tolerate Hate Crime, VCCP, 2021

The campaign this poster is from was one of three measures against hate crimes launched in June 2021. The posters were released alongside an announcement that bus drivers would receive additional training and that the TfL STARS programme would support schools in teaching the impact of hate crime. This series is designed around the concept of encouraging travellers to raise a hand and stand against hate crime. The posters were launched alongside social media content including an influencer partnership programme, and small animations that social media users could insert into their own posts.