The Heritage Railway Association (HRA) has presented a Publication & Media Award for Excellence to London Transport Museum (LTM) for best website. The judging panel reviewed over 360 member organisations and made the award on the basis that the LTM website was deemed to be ‘by far the most informative, stylish, clear to follow and use.’ The website receives over 50,000 visitors per month.
The award was presented by Lord Faulkner, President of the HRA, to Sam Mullins, Director of London Transport Museum, and Kirsten Riley, the Museum’s Web and Social Media Manager, on 25 January at the Museum in Covent Garden.
The Museum’s website was relaunched in summer 2014 following a redesign which was led by the Museum’s in house team and Altcom, a web development agency based in Cornwall. The objectives of the redesign were to:
Analysis carried out since the relaunch of Museum’s website show that the online visitor experience has been enhanced and that the improved navigation is helping the user to source the desired content in a shorter amount of time.
The Director of London Transport Museum, Sam Mullins, said: “In redesigning our website our ambition was to ensure that our digital communications aligned with our broader contemporary vision for the future, which includes reaching out to a broad audience of heritage transport enthusiasts, as well as families and people interested in design and the history of London. We are delighted to receive this award from the Heritage Railway Association; it’s great to know that we have achieved our objective of making access to the Museum easier for everyone.”
Lord Faulkner, President of the Heritage Railway Association, said: “Websites and their content vary wildly across the rail industry. Relevant accurate content with ease of access likewise varies. This is not an issue when the user taps in London Transport Museum. The HRA Website Award highlights excellence and sets a very high standard for the entire industry to strive for. Clarity and simplicity are key and these the London Transport Museum website meets from the homepage onwards. The website team is to be congratulated for the style and impact. The structure and the content offer users the information they need without fuss.”
Kirsten Riley, the Museum’s Web and Social Media Manager and Project Manager for the website redevelopment project, said: “A web redevelopment project is always a significant undertaking and ensuring we met the demands of our very diverse user base was at the heart of our objectives. Knowing that all our hard work has been recognised by those same people is extremely rewarding and we’re very grateful.”
The redevelopment of the website was supported using public funding by Arts Council England.
The world famous black cab, the ground-breaking work of Frank Pick and Harry Beck’s iconic Tube map have been named as London’s favourite transport ‘Design Icons’. The three topped the vote after more than 10,000 Londoners took part in the Transport for London (TfL) and London Transport Museum search.
Sponsored by Exterion Media, the ‘Design Icons’ search is part of Transported by Design, an 18-month programme of events, exhibitions and competitions that celebrate the role of good design on the Capital’s transport network.
Londoners voted for two months from a shortlist of 100 transport designs that had been carefully chosen by industry experts, staff and the London Transport Museum. The 10 most popular designs are:
View the Design Icons images
“It is fantastic to see that the world famous design of black cabs has been selected as London’s favourite transport design. The shortlist was so strong that even iconic designs such as our Moquette seating or the Johnston typeface missed out on a top ten position. Through our Design Icons search we want to showcase how, from the Tube map to the smallest detail of the new Routemaster bus, S-stock trains and our multi-billion pound upgrade projects, everything we design is with our customers in mind.”
Mike Brown MVO, London’s Transport Commissioner
“It is a testament to the powerfully simple, eminently British and timeless design, along with the love of what the London Underground does for the city, that the Roundel is an icon.”.
Wayne Hemingway, MBE
“Good design is at the heart of everything that TfL and its predecessor organisations deliver; from the golden age of the publicity posters in the early 20th century, to the technological developments and innovation that have led to London’s public transport system becoming a world leader. At London Transport Museum visitors can see hundreds of examples of this design excellence – from graphics and architecture through to engineering and classic vehicle design, as well as the many of the Design Icons voted for by the public.”
Sam Mullins, Director of London Transport Museum
We have launched a Pop Up Shop in South Kensington Tube station, offering time pushed commuters the perfect pit stop to pick up Christmas gifts for family and friends.
The beautifully designed shop offers a range of exclusive fashion, homeware and gifts as well as the world famous moquette fabric patterns used on public transport seating. Gifts for children, stationery and souvenirs, as well as tickets to London Transport Museum are also be available.The shop boasts an innovative printing kiosk offering a variety of print sizes and bespoke framing options making it the perfect gift to pick up on your commute home or during your lunch break.
The kiosk is a collaborative venture with King & McGaw, the largest art website in Europe, and they have curated a collection of over 100 iconic prints from the Museum’s collection. It is the first time London Transport Museum has licensed a third party to produce original art work.
The Pop Up Shop is open daily 10:00-19:00. London Transport Museum’s full range of gifts can be seen their shop in Covent Garden Piazza and online at www.ltmuseumshop.co.uk