The flow of the river
Introduction
The ribbon of water that flows through London is one of the city’s most recognisable features. The River Thames has been the subject of transport posters for over 100 years, encouraging travel to and from riverside locations.
This gallery explores how designers have engaged with the theme of the river. In posters commissioned by the Underground, London Transport and Transport for London, we see innovative techniques, an empathy with nature, and humour. All show the importance of the river in London’s transport story.