Copyright and licensing

London Transport Museum and the Intellectual Property Development Department of TfL license images from London Transport Museum’s poster and photography collection for a range of uses.


The Underground map and logo, New Johnston font and the London Transport Museum poster and photograph collections are protected by copyright, and the Roundel is also a registered trademark. A licence needs to be obtained from the Intellectual Property Department to reproduce them. Please note that any unauthorized use of TfL's copyright and trademarks is an infringement of TfL's Intellectual Property and may lead to legal action and other remedies permitted under the Trade Marks Act 1994 and the Copyright Design and Patents Act 1988

Underground map licensing

The iconic Underground map is reproduced under licence across a wide range of publications from diaries and guidebooks to the back of companies business cards. If you require further information or wish to reproduce the Underground map in a publication, visit Map Licensing on the TfL website.

Image licensing

London Transport Museum’s Collections Department licenses images of posters, photographs, maps and ephemera from the museum’s collection for use in publications, academic papers, museum exhibitions, displays, presentations and websites, and for use as set dressing stills in television and other media.

To license images for these uses please contact London Transport Museum’s Collections Department at [email protected]


Since 1908, many artists, both famous and unknown, have been commissioned to design posters for London's Underground.

London Transport Museum's superb transport poster collection includes works by artists from Britain, Europe and the USA, many of whom produced their finest work as poster advertising for London Underground. The collection reflects the developments in poster design and style that have taken place over the last century.

Within this historic archive, more than 6 000 poster images are available for licensing. You can search the museum’s poster collection at


In addition to the poster collection, there is an archive of 150 000 photographs, ranging from historic black-and-white glass negatives to contemporary digital images. They document the development of London since the 1850s. Over 28 000 of these images are available for licensing with new photographs added regularly. You can search the museum’s photographic collection at

Brand licensing

Transport for London has a long established brand extension programme utilising all aspects of TfL’s intellectual property across all product sectors and retail outlets from London gifts to high end design.  Examples of the products developed under licence can be seen on the London Transport Museum and TfL online shops.

Contact us

For publication
To reproduce images from the archive in a publication please contact [email protected]

For personal use
To buy poster and photographic images for personal use you can browse our Online Shop or search using our Online Collections.

For products, film, television and advertising
To license poster images from the archive for use on products, or for use in a film, television production or advertising campaign, please contact the Intellectual Property Development Department at [email protected]