Poster; Smithfield Market, by Ruth Hydes, 2010
Poster featuring Smithfield Market with a meat van in the entrance and a post-box in the foreground.
Simple name : Poster
Date : 2010
Collection : Posters
Object location : Acton Depot
Reference number : 2017/447
Size : H 762mm, W 508mm
Publisher : TfL : 2010
Commissioner : Mike Walton for London Transport Museum
Descriptive size : Double crown
Content text : Smithfield Market / by bus and Tube / Artist: Ruth Hydes / © Transport for London 2010 / Copies of this poster are available / from London Transport Museum shop, / Covent Garden Piazza / Visit or / MAYOR OF LONDON / Transport for London
Title : Smithfield Market
Material : Paper
Colour : Blue,Orange,Grey
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Record completeness :
Record 85% complete

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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Many of London's markets date back to medieval times. Their historic significance makes them as much a visitor attraction as a place to shop. As well as markets in the city, posters promoted travel to country markets by Green Line coach or country bus. Recent posters tend to capture the vibrant colours and atmosphere experienced by the visitor. In the 1910s and 1920s however, they focused more on the tradition of the market profession.
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Double crown : Double crown is the descriptive size for posters that are 30 x 20 inches. This is slightly smaller than the standard double royal size, which is the most commonly used by the Underground. Double crown posters were originally displayed on the front panel of buses and the side panels of trams.
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