Posters

Poster; Winter fun - shopping, by Anna Hymas, 2016
Poster with a colourful winter scene of Regent Street during rush hour. One of a series of posters featuring London’s most popular attractions
Simple name : Poster
Date : 2016
Collection : Posters
Object location : Acton Depot
Reference number : 2017/380
Size : H 1016mm, W 635mm
Publisher : TfL : 2016
Commissioner : Transport Poster Art : 2016
Descriptive size : Double royal
Content text : Winter fun / Shopping by Bus, Tube, Overground and River / Artist: Anna Hymas / © Transport for London 2016 / #londonisopen / Visit ltmuseum.co.uk or tfl.gov.uk / copies of this poster are available from the / London Transport Museum Shop, / and online at ltmuseumshop.co.uk / MAYOR OF LONDON / transport Poster Art sponsored by Clear Channel / TRANSPORT FOR LONDON EVERY JOURNEY MATTERS
Title : Winter fun – shopping
Material : Paper
Colour : Green,Red,Blue,Grey
Related person
  • Anna Hymas
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Record 81% complete
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Some of the Underground's most iconic posters promote shopping. Many reminded the public of seasonal events, such as the winter or summer sales. Others encouraged shopping trends, such as travelling at off-peak times or shopping early for Christmas. These posters were predominantly aimed at women. Although the West End and Kensington were always the principal shopping districts, a small number of destinations outside central London were promoted for their shops.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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