Posters

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Poster; Capital culture, by Necdet Yilmaz, 2003
Simple name : Poster
Date : 2003
Collection : Posters
Object location : Acton Depot
Reference number : 2003/15838
Size : H 1016mm, W 635mm
Credit line : Platform for Art
Publisher : London Underground Ltd : 2003
Commissioner : Platform for Art
Descriptive size : Double royal
Content text : Capital Culture by Tube, bus and river Artist: Necdet Vilmaz. Prizewinner of the Society of Artists Agents/London's Transport Museum contemporary Illustration competition. Examples of other entrant's work are exhibited at London's Transport Museum between 22 January and 4 April 2003, where copies of this poster are also available. Mayor of London Platform for Art
Title : Capital culture
Colour : Light Blue,Purple
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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