Poster; London: how to go about it, by Ray Campbell and Robin Bouttell, 1979
Simple name : Poster
Date : 1979
Collection : Posters
Object location : Acton Depot
Reference number : 2000/9580
Size : H 1016mm, W 635mm
Print code : 479/2063H/2000
Publisher : London Transport : 1979
Printer : L A Poster and Print Ltd : 1979
Descriptive size : Double royal
Content text : London: How to go about it. Go-As-You-Please Tickets - unlimited travel for 3,4 or 7 days on London's Red Buses and the Underground... Central Tube Rover - a day's unlimited travel on the Underground within the Central area...
Title : London: how to go about it
Colour : Brown
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Record completeness :
Record 82% complete

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Relatively few London Transport posters are just about promoting more ticket sales on the system. Like any urban transport system, London's is often overloaded at peak times. Posters have always targeted travel outside the peaks with special offers on leisure journeys because the objective is to increase revenue but spread the load. The ideal is more passengers but at different times.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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