Poster; Gone but not forgotten, by Tim Demuth, 1977
Simple name : Poster
Date : 1977
Collection : Posters
Object location : Covent Garden
Reference number : 2000/6030
Size : H 1016mm, W 635mm
Print code : 1277/3243M/2000
Publisher : London Transport : 1977
Printer : Bournehall Press : 1977
Descriptive size : Double royal
Content text : Gone but not forgotten. London's trams died in 1952. Read their story in London Transport's new book 'London's Tram and Trolleybuses', £4.95 at the London transport Shops .... The London Transpor6t Collection of historic vehicles and other relics at Syon Park, Brentford is open daily...
Additional information : Tim Demuth designed this poster in 1977. It advertises London Transport's collection of historic vehicles and relics at Syon Park in Brentford. The image of a tram and ticket were chosen to promote a new book, 'London's Trams and Trolleybuses', published by London Transport that year.
Title : Gone but not forgotten
Colour : Brown,Red,Yellow
Printed by : Bournehall Press
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Record completeness :
Record 84% complete

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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London Transport posters have promoted travel to almost all of the capital's many museums and galleries. Some advertised the institutions themselves, whilst others promoted special exhibitions. The exotic and eclectic collections offered the poster artist inexhaustible subject matter. Unlike other London attractions, museums and galleries could be represented by subjects and imagery not normally associated with the city, ranging from dinosaurs to ancient Egyptian sculpture.
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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Most London Transport posters illustrate the destination rather than the journey, for obvious reasons. Featuring the mode of transport, whether bus, train or tram, offers less imaginative scope to the artist and has less appeal to the majority of customers other than enthusiasts. With a few exceptions, the posters where road vehicles or railway rolling stock dominate tend to be more literal and lack artistic creativity. The best often make good use of humour and photographic images manipulated into surreal juxtaposition.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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