Poster; Simply East London by Tube and bus, by Sarah McMenemy, 2000
Simple name : Poster
Date : 2000
Collection : Posters
Object location : Acton Depot
Reference number : 2000/14610
Size : H 1016mm, W 635mm
Publisher : London Transport : 2000
Commissioner : Art on the Underground
Descriptive size : Double royal
Content text : Simply East London by Tube and Bus Painting commissioned by London Transport from Sarah McMenemy. This poster is available from the London Transport Museum, Covent Garden Piazza.
Additional information : This London Transport poster promotes leisure travel to East London. Sarah McMenemy's vibrant painting depicts the Royal Inn on the Park, a popular pub at the Lauriston Road entrance to Victoria Park. When they travel by bus or Tube, everyone can enjoy a cool drink in the sunshine after a walk in the park.
Title : Simply East London by Tube and bus
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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Eating out in London was often promoted by Underground posters. Some encouraged weekend of evening visits to one of the city's many restaurants. Others were aimed at commuters, suggesting eating out after work, rather than travelling home at rush hour. As well as sophisticated dining in the West End, posters also promoted taking a picnic in one of London's many parks.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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