Posters

Poster; Metropolitan Railway fare chart, issued by the Metropolitan Railway, July 1886
Simple name : Poster
Date : 1886
Collection : Posters
Object location : Acton Depot
Reference number : 1995/643
Size : H 978mm, W 1210mm
Reproduced in : Taylor, Sheila (ed), 2001. The Moving Metropolis. Laurence King Publishing in association with London's Transport Museum, p60
Publisher : Metropolitan Railway : 1886
Mode : Sub-surface railway
Content text : Metropolitan Railway The best, cheapest most convenient, and expeditious route to the undermentioned places of interest in London is by the Metropolitan Railway. Note the fares and the time occupied on Journey (from this station)...
Title : Metropolitan Railway
Colour : Blue,Orange
Related person
  • Unknown
Record completeness :
Record 81% complete
By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Giving passengers useful information to help them on their journey has always been a major purpose of posters. The least successful are those that are difficult to read because they rely on too much text or have a confusing layout. To convey an important message quickly a poster should be concise and use a strong visual image but few words. Most London Transport posters are models of clarity but in the 1950s in particular the copywriter seemed to take precedence over the artist and the results often look as cluttered and wordy as Victorian posters with no illustrations had once done.
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