Posters

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Poster; Views of Kew, by Jonathan Waller, 1994
Simple name : Poster
Date : 1994
Collection : Posters
Object location : Acton Depot
Reference number : 1994/44
Size : H 1524mm, W 1016mm
Publisher : London Underground Ltd : 1994
Commissioner : Art on the Underground
Descriptive size : Four sheet
Content text : Views of Kew The Palm House at the Royal Botanic Gardens. Take the Tube A Day at Kew by Jonathan Waller A new work of art commissioned by London Underground
Title : View of Kew
Colour : Black,Brown
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Record completeness :
Record 80% complete
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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London's gardens have been extremely well promoted on posters for the Underground. The subject lends itself perfectly to bright, vibrant and eye-catching design. Many posters simply publicised the seasonal bloom, particularly bluebells, crocuses and daffodils. Others advertised travel to specific locations, such as Kensington Gardens. The world famous botanical collection at Kew Gardens has appeared on more Underground posters than almost any other subject. The gardens at Hampton Court were also promoted as an excursion from London by tram.
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Four sheet : Four sheet is the descriptive size for posters that are 60 x 40 inches. Four times bigger than the standard double royal, this is largest of the poster formats. Four sheet was the most commonly used size for Art on the Underground posters.
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