Posters

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Poster; Bluebells; Kew Gardens, by Edward McKnight Kauffer, 1920
Simple name : Poster
Date : 1920
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/852
Size : H 762mm, W 508mm
Print code : 64.1000.11.2.20
Publisher : Underground Electric Railways Company Ltd : 1920
Printer : Dangerfield Printing Company Ltd
Descriptive size : Double crown
Content text : Blue Bells 'Dark bluebells drench'd with dews of Summer eves' Matthew Arnold KEW GARDENS
Additional information : The Underground commissioned this poster in 1920. It encourages passengers to go to see the spectacular bluebells at Kew Gardens. Every spring they fill the woods with colour. The view, captured here by Edward McKnight Kauffer, is particularly captivating in the evening as the sun sets behind the trees.
Title : Bluebells; Kew Gardens
Colour : Green,Yellow,Pink
Record completeness :
Record 85% complete

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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London's gardens have been extremely well promoted on posters for the Underground. The subject lends itself perfectly to bright, vibrant and eye-catching design. Many posters simply publicised the seasonal bloom, particularly bluebells, crocuses and daffodils. Others advertised travel to specific locations, such as Kensington Gardens. The world famous botanical collection at Kew Gardens has appeared on more Underground posters than almost any other subject. The gardens at Hampton Court were also promoted as an excursion from London by tram.
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Flat colour : The use of bold flat colour had become a key characteristic of poster design by the 1920s. The paring down of forms led to striking designs that could be quickly grasped and easily remembered. The reduced number of colours, applied with minimal tonal range, also made the printing of posters easier and less expensive.
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Double crown : Double crown is the descriptive size for posters that are 30 x 20 inches. This is slightly smaller than the standard double royal size, which is the most commonly used by the Underground. Double crown posters were originally displayed on the front panel of buses and the side panels of trams.
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