Poster; Lord Ashfield, by Hans Unger, 1974
Simple name : Poster
Date : 1974
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/8016
Size : H 1016mm, W 635mm
Print code : 374/1611M/4000
Publisher : London Transport : 1974
Printer : Johnson, Riddle & Company Ltd : 1974
Descriptive size : Double royal
Content text : LORD ASHFIELD 1874 - 1948 Creator of London Transport A special display in the London Transport Collection at Syon Park, Brentford, records his achievement
Title : Lord Ashfield
Colour : Black,Purple,Grey
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Record completeness :
Record 84% complete

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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London Transport posters have promoted travel to almost all of the capital's many museums and galleries. Some advertised the institutions themselves, whilst others promoted special exhibitions. The exotic and eclectic collections offered the poster artist inexhaustible subject matter. Unlike other London attractions, museums and galleries could be represented by subjects and imagery not normally associated with the city, ranging from dinosaurs to ancient Egyptian sculpture.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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