Posters

Poster; The heaths; no.178, Surrey, by Edward McKnight Kauffer, 1916
Simple name : Poster
Date : 1916
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/757
Size : H 762mm, W 508mm
Print code : 632-1500-1-16
Reproduced in : London Transport Posters. A Century of Art and Design, edited by David Bownes and Oliver Green, Lund Humphries, 2008
Publisher : Underground Electric Railway Company Ltd : 1916
Printer : Johnson, Riddle & Company Ltd
Descriptive size : Double crown
Content text : The Heaths. No 178. Surrey
Title : The heaths; no.178, Surrey
Colour : Pink,Green
Record completeness :
Record 85% complete

Related item

Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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Double crown : Double crown is the descriptive size for posters that are 30 x 20 inches. This is slightly smaller than the standard double royal size, which is the most commonly used by the Underground. Double crown posters were originally displayed on the front panel of buses and the side panels of trams.
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