Posters

Poster; No need to ask a p'liceman, by John Hassall, 1908
Illustration of a couple approaching a policeman, who gestures to the poster sized London Electric Railway map on the wall behind him. This was the first pictorial poster commissioned by Pick for the Underground. The bold graphic design contrasted sharply with the wordy layout of earlier transport posters. Hassall, an established and popular commercial artist, was an excellent choice to launch the new approach.
Simple name : Poster
Date : 1908
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/7
Size : H 533mm, W 600mm
Associated person : John Hassall
Reproduced in : Poster Art 150: London Underground's Greatest Designs p.31
Publisher : Underground Electric Railway Company Ltd : 1908
Printer : Johnson, Riddle & Company Ltd : 1908
Content text : UNDERGROUND TO ANYWHERE NO NEED TO ASK A P'LICEMAN! QUICKEST WAY CHEAPEST FARE
Additional information : In 1908, London's various Underground railways agreed to publicise their companies as part of a complete system. To relieve public apprehension about using the joint system, they promoted a new map that enabled people to find their way around the city. This poster was as part of that campaign. It was designed by the established commercial artist John Hassall, and provides a classic example of the Underground's early advertising. Hassall employed the same robust cockney humour in 'Skegness is so Bracing', his best-known work, also produced that year. The iconic image of a jolly fisherman skipping down the beach was produced for the Great Northern Railway Company to promote a special 3-shilling excursion from Kings Cross. It has remained a popular postcard image ever since.
Title : No need to ask a p'liceman
Colour : Black
Related person
Record completeness :
Record 100% complete

Related items

By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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