Poster; No need to ask a p'liceman, by John Hassall, 1908
Illustration of a couple approaching a policeman, who gestures to the poster sized London Electric Railway map on the wall behind him. This was the first pictorial poster commissioned by Pick for the Underground. The bold graphic design contrasted sharply with the wordy layout of earlier transport posters. Hassall, an established and popular commercial artist, was an excellent choice to launch the new approach.
Simple name : Poster
Date : 1908
Collection : Posters
Reference number : 1983/4/7
H 533mm, W 600mm
Associated person :
Reproduced in :
Poster Art 150: London Underground's Greatest Designs p.31
Underground Electric Railway Company Ltd : 1908
Johnson, Riddle & Company Ltd : 1908
Content text :
UNDERGROUND TO ANYWHERE NO NEED TO ASK A P'LICEMAN! QUICKEST WAY CHEAPEST FARE
Additional information :
In 1908, London's various Underground railways agreed to publicise their companies as part of a complete system. To relieve public apprehension about using the joint system, they promoted a new map that enabled people to find their way around the city. This poster was as part of that campaign. It was designed by the established commercial artist John Hassall, and provides a classic example of the Underground's early advertising.
Hassall employed the same robust cockney humour in 'Skegness is so Bracing', his best-known work, also produced that year. The iconic image of a jolly fisherman skipping down the beach was produced for the Great Northern Railway Company to promote a special 3-shilling excursion from Kings Cross. It has remained a popular postcard image ever since.
No need to ask a p'liceman