Posters

Poster; Light, power & speed, by Charles Sharland, 1910
Simple name : Poster
Date : 1910
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/48
Size : H 1016mm, W 635mm
Publisher : Underground Electric Railway Company Ltd : 1910
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : UNDERGROUND LIGHT POWER & SPEED SEASON TICKET RATE 3 MONTHS 3rd CLASS FROM THIS STATION TO MANSION HOUSE #1:15:0
Additional information : This Underground poster was designed by Charles Sharland in 1910. It features one of the new trains that were introduced with the electrification of the District Railway in 1905.
Title : Light, power & speed
Colour : Light Green,Yellow,Green
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 84% complete

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Interwar London witnessed an unprecedented housing boom, fuelled in part by the expansion of the tube system. Following the earlier success of the Golders Green extension, new suburbs were vigorously promoted by the Underground. An even more ambitious policy of suburban development, known as Metro-land, was pursued by the Metropolitan Railway in north west London. Both companies used posters to sell the ideal of a better life in semi-rural surroundings, connected to the city by fast and reliable electric trains.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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