Posters

Poster; Hampton Court, by Oleg Zinger, 1937
Simple name : Poster
Date : 1937
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/4781
Size : H 1016mm, W 635mm
Print code : 37.867.1500 37.1731.250
Publisher : London Transport : 1937
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : Hampton Court By Bus 14 27A 73 150 152 201 214 216 By Underground to Wimbledon thence trolleybus 604 or to Hammersmith thence trolleybus 667.
Title : Hampton Court
Colour : Pink,Green,Black
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 84% complete

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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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The Tower of London and Buckingham Palace were the most popular royal buildings to appear on sightseeing posters. However, lesser known sights such as St James's Palace and Kensington Palace also featured. Travel to royal buildings just outside London, in particular Windsor Castle and Hampton Court, was also promoted by coach, bus or tram.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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