Posters

Poster; Golders Green, unknown, 1908
Simple name : Poster
Date : 1908
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/45
Size : H 1000mm, W 610mm
Reproduced in : London Transport Posters. A Century of Art and Design, edited by David Bownes and Oliver Green, Lund Humphries, 2008.
Publisher : Underground Electric Railway Company Ltd : 1908
Printer : Johnson, Riddle & Company Ltd
Mode : Tube
Descriptive size : Double royal
Content text : UndergrounD Sanctuary ''Tis pleasant,through the loopholes of retreat,/ To peep at such a world; to see the stir/Of the great Babel, and not feel the crowd;/ To hear the roar she sends through all her gates/ At a safe distance, where the dying sound/ Falls a soft murmer on th' uninjured ear.' William Cowper. The soonest reached at any time GOLDERS GREEN (Hendon and Finchley) A Place of delightful prospects
Additional information : 'Golders Green' was the first of many posters encouraging house-hunters to move out to new developments in the rural fringes of London. Work began on the new Underground railway from Charing Cross to Hampstead in 1903, when Golders Green was little more than a country crossroads. Within a few months, the terminus was the focus of a new community, complete with shops and avenues of Arts & Crafts-style houses. This poster paints an idyllic picture of life in Golders Green. The words of 18th-century poet William Cowper beneath compare the suburb to a sanctuary. The station and train in the background remind us of the vital link to the City, which made such a lifestyle possible.
Title : Golders Green
Colour : Green
Related person
  • Unknown
Record completeness :
Record 87% complete

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Interwar London witnessed an unprecedented housing boom, fuelled in part by the expansion of the tube system. Following the earlier success of the Golders Green extension, new suburbs were vigorously promoted by the Underground. An even more ambitious policy of suburban development, known as Metro-land, was pursued by the Metropolitan Railway in north west London. Both companies used posters to sell the ideal of a better life in semi-rural surroundings, connected to the city by fast and reliable electric trains.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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