Posters

Poster; Thanks to the Underground, by Zero (Hans Schleger), 1935
Print of a female figure looking at her watch, the face of which is a roundel. The text: 'Thanks to the / Underground frame the figure'
Simple name : Poster
Date : 1935
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/4235
Size : H 1016mm, W 635mm
Associated person : Hans Schleger
Print code : 35.3198.1000
Reproduced in : Poster Art 150: London Underground's Greatest Designs p.154
Publisher : London Transport : 1935
Printer : The Baynard Press : 1935
Descriptive size : Double royal
Content text : THANKS TO THE UNDERGROUND
Additional information : London Transport commissioned this poster in 1935. It was designed by Hans Schleger to promote travel by Underground. London Transport sought to capitalise on its trademark in every way possible. Like many poster artists of the day, Schleger has used the roundel as an integral part of the design. During the 1930s, commissions from internationally known designers such as Schleger greatly enriched the artistic range of London Transport posters.
Title : Thanks to the Underground
Colour : Black,Green
Printed by : The Baynard Press
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Record completeness :
Record 100% complete

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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