Poster; Underground day make your choice, August bank holiday, by Charles Sharland, 1914
Simple name : Poster
Date : 1914
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/421
Size : H 1016mm, W 635mm
Print code : 718.600.29.6.14
Publisher : Underground Electric Railway Company Ltd : 1914
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Additional information : This poster was commissioned by the Underground Electric Railway Company in 1914. It was designed by Charles Sharland to promote travel in and around London on the August bank holiday, renamed here 'Underground Day'. The use of the bar and disc, later to become standardised and known as the roundel, is an excellent example of the Underground's early experimentation with its trademark. As Londoners decided which bank holiday excursion to make, politicians were making more serious decisions about the future of Europe. By the end of the week, Britain was at war with Germany.
Title : Underground day make your choice, August bank holiday
Colour : Green
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 84% complete

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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Public holidays meant that less people were commuting. Keen to fill empty seats on buses, trams and the Underground, London Transport used posters to promote the opportunity for leisure travel. Every Easter, Whitsun and August Bank holiday the public were encouraged to take outings to London's surrounding countryside, towns and villages or to explore the delights of the city. At Christmas many posters promoted shopping, while others simply offered their passengers festive greetings.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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