Posters

Poster; Underground day make your choice, August bank holiday, by Charles Sharland, 1914
Simple name : Poster
Date : 1914
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/421
Size : H 1016mm, W 635mm
Print code : 718.600.29.6.14
Publisher : Underground Electric Railway Company Ltd : 1914
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : UNDERGROUND DAY MAKE YOUR CHOICE AUGUST 3 1914
Additional information : This poster was commissioned by the Underground Electric Railway Company in 1914. It was designed by Charles Sharland to promote travel in and around London on the August bank holiday, renamed here 'Underground Day'. The use of the bar and disc, later to become standardised and known as the roundel, is an excellent example of the Underground's early experimentation with its trademark. As Londoners decided which bank holiday excursion to make, politicians were making more serious decisions about the future of Europe. By the end of the week, Britain was at war with Germany.
Title : Underground day make your choice, August bank holiday
Colour : Green
Printed by : Waterlow & Sons Ltd
Related person
Record completeness :
Record 84% complete

Related item

London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
See objects with this theme
Public holidays meant that less people were commuting. Keen to fill empty seats on buses, trams and the Underground, London Transport used posters to promote the opportunity for leisure travel. Every Easter, Whitsun and August Bank holiday the public were encouraged to take outings to London's surrounding countryside, towns and villages or to explore the delights of the city. At Christmas many posters promoted shopping, while others simply offered their passengers festive greetings.
See objects with this sub theme
Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
See related objects

London Transport Museum Depot is open this summer

Visiting

Family fun at our Depot

We're excited to be throwing open the doors to our Depot this August for 10 days of summer family fun! Discover our historic vehicles on a special family trail.

Find out more

Posters at ltmusemshop.co.uk

Shop

Vintage posters

Brighten up your home with our selection of stunning vintage transport posters. Choose from over 5,000 designs like these cute penguins designed by Charles Paine in 1920.

Shop now

Support Us

Donate

Help us fund our future

We can’t wait to welcome you back to the Museum but reopening our doors comes with financial challenges. Can you make a donation today to help fund our future?

Donate now