Posters

Poster; Windsor Castle, by Adrian Allinson, 1934
Simple name : Poster
Date : 1934
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/4049
Size : H 1016mm, W 635mm
Print code : 34/2399
Publisher : London Transport : 1934
Printer : The Baynard Press
Descriptive size : Double royal
Content text : 'Close by those meads, for ever crowned with flowers, / Where Thames with pride surveys his rising towers' Pope Coach N from Marble Arch.... Bus 81 from Hounslow east Station... Coach O from Trafalgar Square.... London Transport Windsor Castle
Title : Windsor Castle
Colour : Green
Printed by : The Baynard Press
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Record completeness :
Record 84% complete

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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The River Thames has always offered Londoners a variety of day trip destinations. London Transport posters have subsequently marketed the river in a number of ways. The depiction of a bustling port celebrates the river's historic importance as an artery and hive of industry and commerce. Picturesque scenes have publicised the river's more tranquil reaches and historic sites. Recent posters, depicting the South Bank, have promoted the Thames as a site for culture and entertainment.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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The Tower of London and Buckingham Palace were the most popular royal buildings to appear on sightseeing posters. However, lesser known sights such as St James's Palace and Kensington Palace also featured. Travel to royal buildings just outside London, in particular Windsor Castle and Hampton Court, was also promoted by coach, bus or tram.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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