Poster; Easter gifts, by Charles Sharland, 1913
Simple name : Poster
Date : 1913
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/380
Size : H 1016mm, W 635mm
Print code : 1000 No 503 3 13.
Publisher : Underground Electric Railway Company Ltd : 1913
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : UNDERGROUND All Good Gifts Come By Underground Easter Gifts Regent's Park Station Camden Town Station The Zoo Kew Gardens Station Kew Gardens Mark Lane Station The Tower Stockwell Station Riddlesdown Bus Wimbledon Station The Common Golder's Green Station St. Alban's Bus Flying Ground Hadley Woods Tram Hendon by Bus For Flying Hampstead Station The Heath Shepherd's Bush Station Hampton Court Tram Twickenham Tram Uxbridge Tram Hammersmith Station Hampton Court Tram Twickenham Tram Richmond Station For Riverside Hounslow Barracks Station Windsor Bus Staines Bus Southend Station The Seaside Ruislip Station The Mere and Woods Eastcote Station Pinner South Harrow Station Harrow-on-the-Hill Northolt Sudbury Town Station Alperton For Perivale The Brent Valley District Railway For Football Underground To The Theatres And many pleasant places more, That you have never seen before.
Title : Easter gifts
Colour : Light Green
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 84% complete

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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Public holidays meant that less people were commuting. Keen to fill empty seats on buses, trams and the Underground, London Transport used posters to promote the opportunity for leisure travel. Every Easter, Whitsun and August Bank holiday the public were encouraged to take outings to London's surrounding countryside, towns and villages or to explore the delights of the city. At Christmas many posters promoted shopping, while others simply offered their passengers festive greetings.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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