Posters

Poster; Say it Underground with a poster, by Christopher Greaves, 1933
Simple name : Poster
Date : 1933
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/3687
Size : H 762mm, W 508mm
Print code : Reg. No.1989
Reproduced in : London Transport Posters. A Century of Art and Design, edited by David Bownes and Oliver Green, Lund Humphries, 2008
Publisher : London Transport : 1933
Printer : Johnson, Riddle & Company Ltd
Descriptive size : Double crown
Content text : Apply Commercial Advertising Officer 55 Broadway. S.W.1
Title : Say it Underground with a poster
Colour : Light Blue,Pink
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Record completeness :
Record 87% complete

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Giving passengers useful information to help them on their journey has always been a major purpose of posters. The least successful are those that are difficult to read because they rely on too much text or have a confusing layout. To convey an important message quickly a poster should be concise and use a strong visual image but few words. Most London Transport posters are models of clarity but in the 1950s in particular the copywriter seemed to take precedence over the artist and the results often look as cluttered and wordy as Victorian posters with no illustrations had once done.
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Double crown : Double crown is the descriptive size for posters that are 30 x 20 inches. This is slightly smaller than the standard double royal size, which is the most commonly used by the Underground. Double crown posters were originally displayed on the front panel of buses and the side panels of trams.
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