Posters

Poster; By trolleybus to Kingston, by F Gregory Brown, 1933
Simple name : Poster
Date : 1933
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/3636
Size : H 1016mm, W 635mm
Reproduced in : Taylor, Sheila (ed), 2001. The Moving Metropolis. Laurence King Publishing in association with London's Transport Museum, p20
Publisher : London Transport : 1933
Mode : Trams and trolleybuses
Descriptive size : Double royal
Content text : By trolleybus to Kingston - Old-world marketplace, river-side walks, boating, bathing change at Wimbledon for the trolleybuses
Additional information : This poster, By Trolleybus to Kingston, promotes the London United Tramways (L.U.T.) service to the town to visit the old market place or enjoy riverside walks, boating and bathing on the Thames. The illustration by F Gregory Brown depicts one of the original L.U.T. trolleybuses driving through Kingston upon Thames in southwest London. In 1931, the L.U.T. introduced the first trolleybuses in London to the Kingston area. Former tram routes were converted for use by trolleybuses at less than half the estimated cost of tramway modernisation.
Title : By trolleybus to Kingston
Colour : Green
Related person
Record completeness :
Record 88% complete

Related item

By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
See objects with this theme
Most London Transport posters illustrate the destination rather than the journey, for obvious reasons. Featuring the mode of transport, whether bus, train or tram, offers less imaginative scope to the artist and has less appeal to the majority of customers other than enthusiasts. With a few exceptions, the posters where road vehicles or railway rolling stock dominate tend to be more literal and lack artistic creativity. The best often make good use of humour and photographic images manipulated into surreal juxtaposition.
See objects with this sub theme
By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
See objects with this theme
Giving passengers useful information to help them on their journey has always been a major purpose of posters. The least successful are those that are difficult to read because they rely on too much text or have a confusing layout. To convey an important message quickly a poster should be concise and use a strong visual image but few words. Most London Transport posters are models of clarity but in the 1950s in particular the copywriter seemed to take precedence over the artist and the results often look as cluttered and wordy as Victorian posters with no illustrations had once done.
See objects with this sub theme
Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
See related objects

The front of the Museum

Visiting

COVID-19 update

London Transport Museum is closed. But for as long as we can we’ll bring you inspiring content and keep our education work going. Thank you for sticking with us!

Find out more

Bundle of products inspired by sporting posters

Shop

Fathers day gifting

From moquette socks to mugs and clothing inspired by Dad's favourite sports, we've got a great selection of Father's Day gifts at our shop! 

Shop now

3 posters with wartime transport workers

Collections

Object of the month

'Seeing it Through' was a series of posters commissioned in 1944 which commemorated the everyday acts of heroism by civilian workers during the Second World War.

Discover