Poster; Regatta-time's pleasant, by Jean Dupas, 1933
Simple name : Poster
Date : 1933
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/3621
Size : H 1016mm, W 635mm
Print code : 183/1000/33
Publisher : London Transport : 1933
Printer : Johnson, Riddle & Company Ltd
Descriptive size : Double royal
Content text : Regatta-time's pleasant / Thrice pleasant in laughing July..Richmond Station for the River
Additional information : This poster was commissioned by London Passenger Transport Board (L.P.T.B.) in 1933. In the bottom right corner is the unpopular new L.P.T.B. symbol designed by C W Bacon. Within months, the Underground's roundel was reinstated as a graphic symbol for the entire company. The name London Passenger Transport Board was also unpopular, and the newly amalgamated system became known as London Transport.
Title : Regatta-time's pleasant
Colour : Green,Green
Related person
Record completeness :
Record 86% complete

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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The River Thames has always offered Londoners a variety of day trip destinations. London Transport posters have subsequently marketed the river in a number of ways. The depiction of a bustling port celebrates the river's historic importance as an artery and hive of industry and commerce. Picturesque scenes have publicised the river's more tranquil reaches and historic sites. Recent posters, depicting the South Bank, have promoted the Thames as a site for culture and entertainment.
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London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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The annual boat race between Oxford and Cambridge Universities was one of London's most important sporting fixtures. Additional Underground services were provided to cope with the influx of spectators, who would gather on every Thames bridge and riverbank. Travel to the event was mainly advertised on small panel posters inside Underground trains, but would occasionally appear on a full size poster. Rowing was also the subject of several posters promoting regattas in and around London.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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