Posters

Poster; Rambling parties, by Andre Edouard Marty, 1931
Simple name : Poster
Date : 1931
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/3153
Size : H 1016mm, W 635mm
Print code : 770.2000.26.3.31
Publisher : Underground Electric Railway Company Ltd : 1931
Printer : Vincent Brooks, Day & Son Ltd
Descriptive size : Double royal
Content text : 'Away to the green green country, / Under the open sky; / Where the earth's sweet breath is incense / And the lark sings psalms on high.' By Underground
Title : Rambling parties
Colour : Green
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Record completeness :
Record 88% complete

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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