Poster; Power - the nerve centre of London's Underground, by Edward McKnight Kauffer, 1931
Modernist painting of a fist appearing from a roundel shape within a black circle, above the fist, which is the central focus, is an illustration of a red power station Lightning bolt shapes connects the fist to the word UNDERGROUND.
Simple name : Poster
Date : 1931
Collection : Posters
Reference number : 1983/4/2996
H 1016mm, W 635mm
Associated person :
Edward McKnight Kauffer
Print code :
Reproduced in :
Poster Art 150: London Underground's Greatest Designs p.128
Underground Electric Railway Company Ltd : 1931
Vincent Brooks, Day & Son Ltd : 1931
Tube, Sub-surface railways
Descriptive size :
Content text :
POWER THE NERVE CENTRE OF LONDON'S UNDERGROUND
Additional information :
This striking poster was commissioned by the Underground Electric Railway Company in 1931. The modern design, by the prolific American artist Edward McKnight Kauffer, underlines the impact electric rail travel was having on urban life in the 1930s. The bold image unites man and machine as the powerful driving forces behind London's Underground.
As well as the technological progression of the time, this poster illustrates contemporary developments in art and design. Kauffer's move away from the Underground's Johnston typeface suggests his awareness of typographical styles pioneered by the Bauhaus School in Germany. The geometric design suggests the influence of Futurism and the prevalent Art Deco style.
Power - the nerve centre of London's Underground