Posters

Poster; Escalator safety gear, by Maurice Beck, 1930
Simple name : Poster
Date : 1930
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/2987
Size : H 1016mm, W 635mm
Publisher : Underground Electric Railways Company Ltd : 1930
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : Safety - Escalator safety gear the emergency brake which holds the steps fast in case of mishap
Title : Escalator safety gear
Colour : Green
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 87% complete

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Giving passengers useful information to help them on their journey has always been a major purpose of posters. The least successful are those that are difficult to read because they rely on too much text or have a confusing layout. To convey an important message quickly a poster should be concise and use a strong visual image but few words. Most London Transport posters are models of clarity but in the 1950s in particular the copywriter seemed to take precedence over the artist and the results often look as cluttered and wordy as Victorian posters with no illustrations had once done.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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