Posters

Poster; Summer days, by Vladimir Polunin, 1930
Simple name : Poster
Date : 1930
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/2945
Size : H 1016mm, W 635mm
Print code : 363-1100-25-2-30
Publisher : Underground Electric Railway Company Ltd : 1930
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : Summer Days Underground
Title : Summer days
Colour : Green,Brown
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 86% complete

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London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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