Posters

Poster; Take a plunge into the country this Easter, by Scott Langley, 1929
Simple name : Poster
Date : 1929
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/2710
Size : H 1016mm, W 635mm
Print code : 224.1000.3.29
Publisher : Underground Electric Railways Company Ltd : 1929
Printer : The Baynard Press
Descriptive size : Double royal
Content text : Take a plunge into the country this Easter by GENERAL
Title : Take a plunge into the country this Easter
Colour : Green,Green,Yellow
Printed by : The Baynard Press
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Record completeness :
Record 84% complete
London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Public holidays meant that less people were commuting. Keen to fill empty seats on buses, trams and the Underground, London Transport used posters to promote the opportunity for leisure travel. Every Easter, Whitsun and August Bank holiday the public were encouraged to take outings to London's surrounding countryside, towns and villages or to explore the delights of the city. At Christmas many posters promoted shopping, while others simply offered their passengers festive greetings.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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