Posters

Poster; Cheap fares for school and pleasure parties, by Freda Lingstrom, 1929
Simple name : Poster
Date : 1929
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/2665
Size : H 1016mm, W 635mm
Print code : 16.1000.1.29
Publisher : Underground Electric Railway Company Ltd : 1929
Printer : The Baynard Press
Descriptive size : Double royal
Content text : Cheap Fares For School And Pleasure Parties Illustrated booklet giving full particulars obtainable from Commercial Manager 55 Broadway Westminster Telephone Victoria 6800 London's Underground
Title : Cheap fares for school and pleasure parties
Colour : Orange,Green,Light Green
Printed by : The Baynard Press
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Record completeness :
Record 86% complete

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Relatively few London Transport posters are just about promoting more ticket sales on the system. Like any urban transport system, London's is often overloaded at peak times. Posters have always targeted travel outside the peaks with special offers on leisure journeys because the objective is to increase revenue but spread the load. The ideal is more passengers but at different times.
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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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