Posters

Poster; Your guide to winter sales, by Reginald Percy Gossop, 1928
Simple name : Poster
Date : 1928
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/2653
Size : H 1016mm, W 626mm
Print code : 1822.1500.20.11.28
Publisher : Underground Electric Railway Company Ltd : 1928
Printer : Dangerfield Printing Company Ltd
Descriptive size : Double royal
Content text : YOUR GUIDE TO WINTER SALES BY UNDERGROUND
Title : Your guide to winter sales
Colour : Yellow,Pink,Green
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Record completeness :
Record 85% complete

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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Some of the Underground's most iconic posters promote shopping. Many reminded the public of seasonal events, such as the winter or summer sales. Others encouraged shopping trends, such as travelling at off-peak times or shopping early for Christmas. These posters were predominantly aimed at women. Although the West End and Kensington were always the principal shopping districts, a small number of destinations outside central London were promoted for their shops.
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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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In the same way that the City is traditionally London's business district, the West End has always been its centre for entertainment. Whether for shopping, eating out, going to the cinema or seeing a show, the West End featured on numerous London Transport posters. Being essentially a work destination, the City was rarely promoted for entertainment. However, it did occasionally feature on posters celebrating historic buildings and churches.
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Decorative map : Decorative poster maps combine art and cartography to promote transport services. Illustrated maps were introduced in 1908 and a new type of decorative map was designed for the Underground in 1914 by MacDonald Gill. By the 1920s decorative maps were a popular way to promote travel to the suburbs and beyond, as well as central London’s leisure destinations.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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