Posters

Poster; Hearing the riches of London, by Frederick Charles Herrick, 1927
Simple name : Poster
Date : 1927
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/2339
Size : H 1016mm, W 635mm
Print code : 1134.1000.8.27
Publisher : Underground Electric Railway Company Ltd : 1927
Printer : The Baynard Press
Descriptive size : Double royal
Content text : Hearing the riches of London by London's Underground
Title : Hearing the riches of London
Colour : Red,Brown
Printed by : The Baynard Press
Record completeness :
Record 87% complete
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London Transport posters have promoted a variety of music venues and events across the capital. These have ranged from classical concerts and recitals in historic music halls to open-air festivals and contemporary live music. In the summer, posters were issued listing music events throughout the city, particularly the bands in London's parks.
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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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Art deco : Art Deco, which flourished in the 1920s and 1930s, is a style more associated with the decorative arts than fine art. At its peak, the style was referred to as 'art moderne', or simply 'modernistic'. The term 'Art Deco' was adopted in the mid-1960s, when the style was re-evaluated. Characterised by sleek, stylised form, simplicity of line, geometric patterns, abstract shapes and sweeping curves, the style lent itself perfectly to modern poster design.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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