Posters

Poster; Underground map; western suburbs, by Charles Sharland, 1912
Simple name : Poster
Date : 1912
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/175
Size : H 1016mm, W 1270mm
Publisher : Underground Electric Railways Company Ltd : 1912
Printer : Waterlow & Sons Ltd
Descriptive size : Quad royal
Content text : Ickenham, Ruislip, Eastcote, Rayners Lane, South Harrow, Sudbury Hill, Sudbury Town, Alperton for Perivale, Park Royal & Twyford Abbey, North Ealing, Ealing Common, Ealing Broadway, Acton Town, South Acton, South Ealing, Northfield Halt, Boston Road, Osterley & Spring Grove, Hounslow Town, Heston-Hounslow, Hounslow Barracks, Chiswick Park, Gunnersbury, Kew Gardens, Hanwell, Greenford
Additional information : This poster is illustrated with a map by Charles Sharland of the all the Underground stations on the western section of the Piccadilly line. It highlights the opening dates of each station and details the rates for housing, gas and water in each of the areas covered. The stations are shown in relation to the River Thames and the surrounding open countryside.
Title : Underground map; western suburbs
Colour : Light Green,Green,Brown
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 84% complete

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Interwar London witnessed an unprecedented housing boom, fuelled in part by the expansion of the tube system. Following the earlier success of the Golders Green extension, new suburbs were vigorously promoted by the Underground. An even more ambitious policy of suburban development, known as Metro-land, was pursued by the Metropolitan Railway in north west London. Both companies used posters to sell the ideal of a better life in semi-rural surroundings, connected to the city by fast and reliable electric trains.
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Decorative map : Decorative poster maps combine art and cartography to promote transport services. Illustrated maps were introduced in 1908 and a new type of decorative map was designed for the Underground in 1914 by MacDonald Gill. By the 1920s decorative maps were a popular way to promote travel to the suburbs and beyond, as well as central London’s leisure destinations.
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Quad royal : Quad royal is the descriptive size for posters that are 40 x 50 inches. It is the standard size used by the Underground for maps and is most commonly used in posters for designs requiring fine detail, such as decorative maps.
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