Posters

Poster; Flowers; spring, by Freda Lingstrom, 1924
Simple name : Poster
Date : 1924
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/1582
Size : H 1016mm, W 635mm
Print code : 240.750.21.2.24
Reproduced in : Taylor, Sheila (ed), 2001. The Moving Metropolis. Laurence King Publishing in association with London's Transport Museum, p185
Publisher : Underground Electric Railway Company Ltd : 1924
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : Spring flowers are now filling the London Parks and Gardens with a feast of gay colour. Spend your daylight leisure hours amongst these harbingers of longer evenings. For Hyde Park..Station..Kensington Gardens..St. James's Park..Regents Park..Battersea Park..Golders Hill Park..Hampton Court..Kew Gardens
Title : Flowers; spring
Colour : Pink
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 85% complete
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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