Posters

Poster; Crocus time at Kew Gardens, by Ugo Mochi, 1923
Simple name : Poster
Date : 1923
Collection : Posters
Object location : Covent Garden
Reference number : 1983/4/1456
Size : H 1016mm, W 635mm
Print code : 36 500./1000 13.2.23
Publisher : Underground Electric Railways Company Ltd : 1923
Printer : Waterlow & Sons Ltd
Descriptive size : Double royal
Content text : CROCUS TIME AT KEW GARDENS TRAVEL BY DISTRICT RAILWAY DIRECT
Title : Crocus time at Kew Gardens
Colour : Light Green,Green
Printed by : Waterlow & Sons Ltd
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Record completeness :
Record 84% complete
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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London's gardens have been extremely well promoted on posters for the Underground. The subject lends itself perfectly to bright, vibrant and eye-catching design. Many posters simply publicised the seasonal bloom, particularly bluebells, crocuses and daffodils. Others advertised travel to specific locations, such as Kensington Gardens. The world famous botanical collection at Kew Gardens has appeared on more Underground posters than almost any other subject. The gardens at Hampton Court were also promoted as an excursion from London by tram.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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