Posters

Poster; Xmas gifts travel by Underground to the shops, by F Gregory Brown, 1921
Simple name : Poster
Date : 1921
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/1249
Size : H 1016mm, W 635mm
Publisher : Underground Electric Railway Company Ltd : 1921
Printer : Dangerfield Printing Company Ltd : 1921
Descriptive size : Double royal
Content text : Xmas Gifts Travel by Underground To The Shops
Title : Xmas gifts travel by Underground to the shops
Colour : Red,Green,Black
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Record completeness :
Record 85% complete

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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Some of the Underground's most iconic posters promote shopping. Many reminded the public of seasonal events, such as the winter or summer sales. Others encouraged shopping trends, such as travelling at off-peak times or shopping early for Christmas. These posters were predominantly aimed at women. Although the West End and Kensington were always the principal shopping districts, a small number of destinations outside central London were promoted for their shops.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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