Poster, International advertising exhibition, by Frederick Charles Herrick, 1920
Main details
Reference number | 1983/4/1240 |
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Description | This poster was commissioned by the Underground Electric Railway Company in 1920. As well as encouraging travel to the International Advertising Exhibition at the White City, the image reminds advertisers to make use of the promotional spaces available at stations. The image features a range of characters from advertising campaigns popular in the 1920s, many of which are still recognisable. The Bisto Kids, Mr Punch, Johnnie Walker and Bibendum the Michelin Man are all waiting patiently on the platform. The little dog is Nipper, who was taken from the painting 'His Master's Voice', and used as the Gramophone Company's trademark. He is now known as the trademark and namesake of associated company H.M.V. Others include, Cardinal Furniture Polish (or Cardinal Wolsey Shoe Polish), Kodak Girl, Pears Soap Tramp, Rowntrees Coca Nibs Kids, Skipper Sardines, Punch, VIM, Youngers Beer Man and Guiness Face. Wood Lane Underground station was renamed Wood Lane (White City) in 1920. It became simply White City, as it is known today, in 1947. |
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Dates | 1920 |
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Completeness | 85% |
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Physical description
Dimensions Attribute Value Height 1016mmWidth 1270mmDescriptive size Quad royalColour Attribute Value Colour - Red
- Black
- Blue
- Brown
Item content Attribute Value Object title International advertising exhibitionText UndergrounD to Wood Lane International advertising Exhibition at the White City Nov 29 to Dec 4 1920 -
People involved
Role Person(s) involved Artist Frederick Charles Herrick, 1920Publisher Underground Electric Railways Company Ltd, 1920