Poster; Underground - the way for all, by Alfred France, 1911

Open this image in your browser's fullscreen mode

© TfL

License this image

Share this item

Add to collection

Main details

Main details for this item.

Reference number	1983/4/124
Description	This Underground poster was designed by Alfred France in 1911. Early Underground adverts were not targeted at particular social groups, they were designed to have a universal appeal. This is suggested in France's slogan 'The Way for All'.
Artist	Alfred France
Dates	1911
Collection	Posters
Object type	Poster
Location	Covent Garden
Topics	Women Hats Underground stations London's transport system
Completeness	100% 100% ?

• Physical description

  Dimensions

  Attribute	Value
  Height	1005mm
  Width	628mm
  Descriptive size	Double royal

  Colour

  Attribute	Value
  Colour	Black Green Brown

  Item content

  Attribute	Value
  Object title	Underground - the way for all
  Text	UNDERGROUND THE WAY FOR ALL

• People involved

  Role	Person(s) involved
  Artist	Alfred France, 1911
  Printer	Johnson, Riddle & Company Ltd, 1911
  Publisher	Underground Electric Railway Company Ltd, 1911

• Associated companies, people and places

  People

  Attribute	Value
  People	Alfred France - 1911