Poster; Underground - the way for all, by Alfred France, 1911
Illustration of a woman in green and purple pointing next to a sign that says 'THE WAY FOR ALL'. Tiles in the background depict silhouettes of people from various class, of different genders and ages.
Simple name : Poster
Date : 1911
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/124
Size : H 1005mm, W 628mm
Associated person : Alfred France
Reproduced in : Poster Art 150: London Underground's Greatest Designs p.10
Publisher : Underground Electric Railway Company Ltd : 1911
Printer : Johnson, Riddle & Company Ltd : 1911
Descriptive size : Double royal
Additional information : This Underground poster was designed by Alfred France in 1911. Early Underground adverts were not targeted at particular social groups, they were designed to have a universal appeal. This is suggested in France's slogan – 'The Way for All'.
Title : Underground - the way for all
Colour : Black,Green
Related person
Record completeness :
Record 100% complete

Related items

By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
See objects with this theme
Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
See related objects

The front of the Museum


COVID-19 update

London Transport Museum is closed. But for as long as we can we’ll bring you inspiring content and keep our education work going. Thank you for sticking with us!

Find out more

Bundle of products inspired by sporting posters


Fathers day gifting

From moquette socks to mugs and clothing inspired by Dad's favourite sports, we've got a great selection of Father's Day gifts at our shop! 

Shop now

3 posters with wartime transport workers


Object of the month

'Seeing it Through' was a series of posters commissioned in 1944 which commemorated the everyday acts of heroism by civilian workers during the Second World War.